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Frontify
vs
Air
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Tracking Frontify vs Air

31 updates from Frontify and Air in the last 30 days. We read them all so you don't have to.

★★★★★4.5+ on G2 GDPR Compliant

Frontify

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

15 updates · 30dTop focus: Event 4.5 G2

Air

A workspace for your team’s images and videos. Organize, manage, and collaborate with the visual content that drives your business.

16 updates · 30dTop focus: Comparison 4.6 G2
How do they compare?·AI summary

How do they compare?

Frontify positions itself as a brand management platform focused on creating and maintaining brand consistency through style guides, asset management, and UI pattern libraries, targeting brand managers and designers who need structured tools for brand governance. Air positions itself as a collaborative workspace for managing and organizing visual content like images and videos, catering to teams that prioritize media asset management and creative collaboration without the emphasis on formal brand standards. Frontify’s key differentiator lies in its structured approach to brand asset organization and UI component libraries, while Air emphasizes flexibility and ease of use for managing diverse visual content in a team environment.

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150,000+ companies tracked · 137M URLs counted · Updated August 17, 2026 · GDPR compliant · EU infrastructure

TL;DR

Frontify has shipped 15 updates in the last 30 days, focused on event. Frontify is on a similar cadence to Air (16 updates). Both rank ★ 4.5+ on G2.

Activity Over Time

Weekly updates per vendor, last 12 weeks.

  • Air
  • Frontify
Jun 15Jun 22Jun 29Jul 6Jul 13Jul 20Jul 27Aug 3Aug 10Aug 17Aug 24Aug 310481216

Where They're Investing

Page-type activity over the last 30 days. Brighter cells = more updates.

Frontify
Air
Product
Event
Comparison
Other
Blog
Pricing
News
410537103121
Last 14 days·AI summary

Recent activity summary for Frontify and Air

Frontify has been highly active, focusing on security compliance and industry thought leadership. Key updates include completing a SOC 2 Type 2 audit, releasing an EU Data Act compliance addendum, and hosting numerous global events centered on scaling AI with brand consistency. Their product positioning emphasizes a unified platform for brand governance, asset management, and design tool integration. In contrast, Air’s activity is centered on market positioning and growth. Air has highlighted its role as a creative operations platform and a Canto alternative, emphasizing AI-driven editing and a credit-based pricing model. Additionally, Air is targeting the startup sector with discounted business plans and has focused on comparative positioning against generative AI tools.

Recent Activity

Last updates we detected for each vendor.

Frontify

5 updates
  • Other
    LinkedIn Post

    Frontify reshared Digge Zetterberg Odh's post regarding an upcoming event in New York, expressing excitement to see friends there.

  • Event
    Leading brands on scaling AI without losing consistency

    Frontify is hosting an event featuring leaders from Google DeepMind, MANN+HUMMEL, and Peloton to discuss scaling brand content using AI. The session explores how to maintain quality and control while using AI to drive consistent, global bra

  • Product
    Brand Governance with Frontify

    Frontify offers a unified platform combining digital asset management, brand guidelines, and templates to help organizations scale their brands. The system enables centralized governance and real-time collaboration through native integratio

  • Event
    LinkedIn Post

    Frontify is hosting an exclusive NYC event on October 6 focused on how leading brands can scale AI without losing brand consistency. The event features experts from Google DeepMind, Peloton Interactive, and MANN+HUMMEL sharing practical AI

  • Blog
    Frontify completes its first SOC 2 Type 2 audit

    Frontify has completed its first SOC 2 Type 2 audit, demonstrating that its security controls operate effectively over a set period. The company utilized Vanta to automate compliance monitoring and aims to further integrate AI to streamline

Air

5 updates
  • Other
    LinkedIn Post

    State of Brand reshared a post discussing a sophisticated marketing mockumentary involving Eric Toda and Air, which utilized LinkedIn's job notification feature to create a high-impact pattern interruption.

  • Other
    LinkedIn Post

    Air reshared Shane Hegde's post discussing the intense pressures and evolving complexities faced by modern marketing leaders in a rapidly changing technological landscape.

  • Pricing
    Air for Startups

    Air provides a specialized discount program for seed to Series B startups through its partner network. The offer includes up to 6 months free on the Air Business plan, providing significant savings on storage and AI credits.

  • Blog
    The Creative Breather: August 2026

    Air publishes its August 2026 edition of 'The Creative Breather,' a curated collection of creative references and brand campaign analysis. The newsletter explores trends in authentic, lo-fi brand storytelling and highlights various multimed

  • Product
    Best Enterprise DAM Software for Teams Needing Clear Pricing

    Air provides a creative operations platform that integrates asset management, versioning, and approvals into a single visual workspace. The platform features enterprise-grade security, extensive AI editing tools, and a transparent, credit-b

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