Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.
15 updates · 30dTop focus: Event★ 4.5 G2
Air
A workspace for your team’s images and videos. Organize, manage, and collaborate with the visual content that drives your business.
16 updates · 30dTop focus: Comparison★ 4.6 G2
How do they compare?·AI summary
How do they compare?
Frontify positions itself as a brand management platform focused on creating and maintaining brand consistency through style guides, asset management, and UI pattern libraries, targeting brand managers and designers who need structured tools for brand governance. Air positions itself as a collaborative workspace for managing and organizing visual content like images and videos, catering to teams that prioritize media asset management and creative collaboration without the emphasis on formal brand standards. Frontify’s key differentiator lies in its structured approach to brand asset organization and UI component libraries, while Air emphasizes flexibility and ease of use for managing diverse visual content in a team environment.
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150,000+ companies tracked · 137M URLs counted · Updated August 17, 2026 · GDPR compliant · EU infrastructure
TL;DR
Frontify has shipped 15 updates in the last 30 days, focused on event. Frontify is on a similar cadence to Air (16 updates). Both rank ★ 4.5+ on G2.
Activity Over Time
Weekly updates per vendor, last 12 weeks.
Air
Frontify
Where They're Investing
Page-type activity over the last 30 days. Brighter cells = more updates.
Frontify
Air
Product
Event
Comparison
Other
Blog
Pricing
News
Last 14 days·AI summary
Recent activity summary for Frontify and Air
Frontify has been highly active, focusing on security compliance and industry thought leadership. Key updates include completing a SOC 2 Type 2 audit, releasing an EU Data Act compliance addendum, and hosting numerous global events centered on scaling AI with brand consistency. Their product positioning emphasizes a unified platform for brand governance, asset management, and design tool integration. In contrast, Air’s activity is centered on market positioning and growth. Air has highlighted its role as a creative operations platform and a Canto alternative, emphasizing AI-driven editing and a credit-based pricing model. Additionally, Air is targeting the startup sector with discounted business plans and has focused on comparative positioning against generative AI tools.
Frontify is hosting an event featuring leaders from Google DeepMind, MANN+HUMMEL, and Peloton to discuss scaling brand content using AI. The session explores how to maintain quality and control while using AI to drive consistent, global bra
Frontify offers a unified platform combining digital asset management, brand guidelines, and templates to help organizations scale their brands. The system enables centralized governance and real-time collaboration through native integratio
Frontify is hosting an exclusive NYC event on October 6 focused on how leading brands can scale AI without losing brand consistency. The event features experts from Google DeepMind, Peloton Interactive, and MANN+HUMMEL sharing practical AI
Frontify has completed its first SOC 2 Type 2 audit, demonstrating that its security controls operate effectively over a set period. The company utilized Vanta to automate compliance monitoring and aims to further integrate AI to streamline
State of Brand reshared a post discussing a sophisticated marketing mockumentary involving Eric Toda and Air, which utilized LinkedIn's job notification feature to create a high-impact pattern interruption.
Air reshared Shane Hegde's post discussing the intense pressures and evolving complexities faced by modern marketing leaders in a rapidly changing technological landscape.
Air provides a specialized discount program for seed to Series B startups through its partner network. The offer includes up to 6 months free on the Air Business plan, providing significant savings on storage and AI credits.
Air publishes its August 2026 edition of 'The Creative Breather,' a curated collection of creative references and brand campaign analysis. The newsletter explores trends in authentic, lo-fi brand storytelling and highlights various multimed
Air provides a creative operations platform that integrates asset management, versioning, and approvals into a single visual workspace. The platform features enterprise-grade security, extensive AI editing tools, and a transparent, credit-b